When I choose new pieces for the home I always favour natural materials, and timber flooring has been my constant preference for years. We installed oak floors in our current house and I had similar floors in my previous home. Real wood underfoot feels warm and tactile in a way that synthetic finishes rarely do.
Recently we sanded and refinished the living room floorboards. The original varnish had yellowed slightly over time, and we wanted a paler, fresher finish. Since the boards are solid oak and in good condition, refinishing felt far preferable to replacing them. The sanding process was messy and disruptive, though, so it’s not a DIY job I’d rush to repeat.
When we do move I’m already dreaming of parquet flooring. Parquet brings so much character and pattern to a space; I’ve saved inspirational images on Pinterest and often picture it in light-filled period homes and chic city apartments. The new oak parquets in the Goodrich collection from Woodpecker Flooring are precisely the kind of flooring I’d choose: beautiful, tactile and well made.
Moodboard – styling & photography by Design Hunter
Woodpecker recently expanded the Goodrich collection with five new finishes and kindly sent sample boxes so I could assess the colours, textures and overall quality. Handling the samples made it easy to compare tones and imagine how each finish would sit within different interior styles.
Goodrich Haze Oak – Woodpecker Flooring
Goodrich Haze Oak
Haze Oak features pale, ashen tones that suit a cool, Scandinavian-inspired interior. The blocks are cut and laid at an angle to create a chevron pattern, which makes a strong visual impact. This finish works especially well in a generous, light-filled room — imagine it in a large Regency townhouse or an airy Haussmann-style apartment where the pattern can be fully appreciated.
Goodrich Salted Oak – Woodpecker Flooring
Goodrich Salted Oak
Salted Oak has a textured, rough-sawn surface that brings a rustic, tactile quality to a room. It can be installed in single or double herringbone patterns, lending itself well to modern rustic interiors. Paired with washed linens, natural textiles and soft neutrals, it creates a warm, lived-in atmosphere without feeling heavy.
Goodrich Salted Oak & Coffee Oak. Styling & photography by Design Hunter.
Goodrich Coffee Oak
Coffee Oak leans towards a warmer, period-inspired look. It has a rich brown tone with a gently brushed surface and a matt lacquer that softens the sheen. This finish complements classic interiors and provides a cosy backdrop for traditional furnishings as well as modern contrasts.
Goodrich Coffee Oak – Woodpecker Flooring
Goodrich Espresso Oak – Woodpecker Flooring
Goodrich Espresso Oak
Espresso Oak is a deeper, more dramatic option that brings depth and contrast to a scheme. Its dark tones provide an elegant backdrop for foliage, brass accents and richer colour palettes. Use it to ground a room or to create a moody, sophisticated interior with plenty of texture.
Goodrich Whitened Oak – Woodpecker Flooring
Goodrich Whitened Oak
Whitened Oak combines flaxen and ashen shades to create a pale, contemporary floor. Often used in classic herringbone layouts, this finish reads smooth and subtly rustic at the same time. It suits minimalist and coastal schemes as well as interiors that favour a soft, neutral foundation.
Goodrich Feather Oak – Woodpecker Flooring
Goodrich Feather Oak
Feather Oak caught my eye for its soft, muted grey tone with delicate white grain. On the website it seemed darker than expected, but the sample box revealed a calm, matt finish and subtle colouring that felt just right. It’s an understated choice that brings a refined, contemporary calm to a room.
Goodrich Feather Oak in the Design Hunter Studio.
Handling and assembling the samples was straightforward, and the quality felt excellent. The boards fit together precisely and the finishes are consistent, which suggests the collection would be straightforward for a professional fitter to install to a high standard.
Beyond aesthetics, the Goodrich range is crafted with sustainability in mind. The timber used in Woodpecker’s parquet collection is responsibly sourced, and the products are built to last. They also come with a 25 year warranty, offering additional reassurance about durability. If you want to evaluate the textures and tones in person, Woodpecker provide sample boxes so you can see how the finishes look in your own light and alongside your furnishings.
For someone picky about floors, this collection ticks many boxes: natural character, tactile finishes, refined colours and solid construction. It remains one of my top choices when considering new flooring for future homes.
Moodboard styling and detail shots by Design Hunter. Room images courtesy of Woodpecker.
This is a sponsored post in collaboration with Woodpecker Flooring.