I’ve always believed the best interiors tell stories—not about passing trends, but about who we are, where we’ve been and what we value. The new Fired Earth Nina Campbell collection does exactly that. Each tile design is a distilled memory of Nina’s many visits to India, drawing on the subcontinent’s vibrant colour, intricate pattern work and textured surfaces to create tiles that feel both personal and timeless.
A Journey Through Tiles
The collection comprises three distinct patterns—Goa, Cochin and Udaipur—each offering a different interpretation of Indian craft and colour. Rather than following a single trend, these designs feel like heirlooms: thoughtfully composed, rich with detail and easy to live with. They work equally well as a focal point in an entrance hallway, a feature splashback in a kitchen, or as an accent wall in a bathroom.
Goa
Goa is inspired by the region’s layered history, including its Portuguese colonial architecture. The pattern’s quatrefoil motifs, softened by painterly foliage, bring a relaxed, slightly rustic elegance. The palette—indigo blue, chocolate, aqua, green and ochre—echoes Nina Campbell’s well-known fabrics and wallpapers, offering a way to coordinate tiles with soft furnishings and wall treatments for a cohesive home scheme.
Cochin
Cochin reflects the spice-town atmosphere of Kochi with gently naive, embroidered petal shapes. Its softer hues—aqua, green, olive and soft yellow—sit against an ivory white ground, creating a calm, collected look that suits traditional and contemporary homes alike. Used in small areas the design reads as decorative detail; used across a larger surface it reads like a textile, bringing warmth and a sense of history to a room.
Udaipur
Named for the city of lakes and palaces, Udaipur channels a cooler, more reflective mood. The watery aqua-blue tones and intricate cartouche shapes recall painted panels and palace tiles, offering a serene backdrop that lifts a space without overwhelming it. This design is particularly effective in bathrooms and kitchens where the cooler tones pair naturally with brass fixtures, pale woods or marble surfaces.
Beyond pattern and colour, the collection is designed with longevity in mind. The muted, considered palettes and hand-rendered quality mean these tiles can be layered into different schemes—paired with painted cabinetry, natural stone, or woven textiles—to create interiors that feel lived-in and personal. They are ideal for anyone who treats a home as a curated collection of memories rather than a place defined by fast-moving trends.
Practicality matters, too. These tiles can be used on floors, walls and as decorative accents, making them versatile for both small renovations and larger redesigns. When selecting grout and trims, consider neutral tones to let the pattern sing, or choose a complementary colour for a more dramatic, coordinated look. For maintenance, a gentle, regular clean will preserve the surface and colour; avoid abrasive cleaners to keep the hand-painted quality intact.
This considered collection will appeal to those who view their homes as layered reflections of identity and travel. These tiles bring India’s warmth and cultural richness into everyday spaces, adding character that will age gracefully and feel increasingly personal over time.
Enjoyed this design story? Continue the journey with a look at the M&S x Fired Earth bedding range—a refined approach to pattern, print and texture that complements the Nina Campbell tile collection.