John Lewis has partnered with Loaf to introduce a new collection of sofas and footstools that blend the laid-back Loaf aesthetic with the retailer’s reach. Available online and in selected stores from today, the range expands both brands’ offering with comfortable, stylish seating designed for modern living rooms.
The collection comprises three sofa styles and two coordinating footstools, each upholstered in either luxurious velvet or soft brushed cotton. Buyers can choose from a broad palette of 22 colours, spanning muted neutrals and chalky blues to softer pinks and more vibrant tones such as teal, a rich mustard called ‘bumblebee’, and a warm ‘spiced orange’. This variety makes it easy to match the pieces to existing decor or to introduce a bold accent into a room.
At the heart of the range is the Floppy Jo sofa, which pairs contemporary lines with relaxed curves. It features generously deep seats and plump cushions that encourage sinking in and lingering conversations. The design emphasizes comfort without sacrificing a sleek silhouette, making it suitable for both cosy corners and more open-plan living spaces.
Crumble is Loaf’s relaxed interpretation of a classic sofa. It showcases sweeping outer curves, deep buttoning, and pleated arm detailing that convey a sense of tailored softness. The thoughtful tailoring gives Crumble a refined appearance while still feeling informal and inviting—ideal for homes that value both style and ease.
Doodler presents a slightly more upright profile, with rounded arms and weathered oak feet that add a subtle touch of mid-century influence. While it’s designed to offer firmer support than the deeper-seated options, Doodler retains Loaf’s signature warmth and tactile appeal. In the imagery it appears in a dark ‘Liquorice’ velvet that offers a dramatic, cozy finish and highlights how fabric choice can change the sofa’s character.
To complement the sofas, the Dollop footstool has been designed to pair seamlessly with either the Crumble or Doodler. Its proportions and upholstery options make it perfect for stretching out, propping up tired feet, or adding an extra seat when guests arrive. The footstool’s adaptable look ensures it won’t feel like an afterthought but rather a considered element of the overall suite.
Finishing touches for the collection include a series of scatter cushions in matching and contrasting fabrics and hues. These cushions are designed to coordinate with the sofas and footstools, offering additional comfort and an easy way to change the look without committing to a new upholstered piece. Mix-and-match cushion schemes will help create a personalised, layered feel.
All of the pieces in this John Lewis x Loaf collaboration celebrate relaxed domestic comfort paired with thoughtful detailing—from buttoning and pleats to choice fabrics and leg finishes. Whether you’re updating a living room or choosing a single statement piece, the collection provides multiple ways to achieve a relaxed, stylish setup that invites you to sit back and stay a while. With a wide colour range and versatile styles, these sofas and footstools are designed to fit a variety of interiors and lifestyles.