My introduction to Free Fly Apparel was unforgettable. It happened on a trip to Charleston, South Carolina, in 2017. As I perused an outdoor retailer, my hand brushed against the now-iconic bamboo hoodie, and the unparalleled softness instantly captivated me. From that moment, I was utterly convinced. For the past six years, this brand has been my unwavering companion, accompanying me through countless adventures and moments of relaxation. Whether I’m casting a line, traversing rugged trails, gracefully paddle-boarding across tranquil waters, enjoying a boat trip, camping under the stars, or simply unwinding, Free Fly’s exceptionally comfortable outdoor gear has been a constant.
Beyond its incredibly soft touch, a feature that alone could sell anyone on the brand, every single Free Fly garment offers essential ultraviolet protection factor (UPF) for comprehensive sun protection. Each product highlighted in this article has undergone rigorous personal testing across a diverse range of climates and challenging terrains, ensuring its real-world performance. Furthermore, my father, brothers, and friends have also put the men’s clothing lines through their paces, attesting to the brand’s universal appeal and reliability.
What is Free Fly Apparel?
Free Fly Apparel has carved a distinct niche for itself in the outdoor clothing market, celebrated for its versatile, butter-soft, and highly protective UPF clothing. The secret lies in their innovative fabric blend: certified organic bamboo is meticulously combined with advanced quick-dry materials. This fusion results in an OEKO-TEX- and FSC-certified fabric that excels in multiple areas. It’s naturally odor-resistant, effectively wicks moisture away from the skin, and boasts remarkable breathability, making it ideal for active lifestyles.
The inception of Free Fly Apparel stemmed from a clear market need identified by its founders, Tanner Sutton and his brother-in-law, Austin, who worked as dedicated fishing guides in the demanding landscapes of Montana. They recognized a significant gap for simple, comfortable, yet high-performance apparel that could withstand the rigors of outdoor adventures while maintaining an exceptional level of comfort. Driven by this vision, Tanner persuaded his sister, Jenna, and Austin to leave their conventional jobs and relocate to Charleston, South Carolina, transforming Free Fly into a thriving family enterprise.
Jenna Sutton articulates the brand’s core philosophy with profound simplicity: “We are a family business, and to us, that runs deeper than the three of us. At Free Fly, we want to keep things simple. Simplicity. Freedom. Comfort… That feeling when you’re just enjoying nature, that’s a feeling that everyone relates to. How can we bring that feeling of freedom back? That’s what kind of inspired Free Fly.” This ethos is more than just a marketing slogan; it’s the very foundation upon which every Free Fly product is designed and crafted.
Free Fly’s compelling motto, “Comfort On. Adventure Out,” perfectly encapsulates its brand promise. It signifies that with Free Fly’s meticulously engineered gear, enthusiasts no longer have to compromise on comfort to gain superior protection while immersing themselves in the great outdoors. The brand prides itself on crafting its gear with an acute awareness of varying climates and diverse destinations. This commitment is evident in its wide array of fabric technologies and fits, each tailored to specific environmental demands and personal preferences. To help customers navigate this extensive selection and find their perfect match, Free Fly provides comprehensive guides on their website, ensuring every adventurer is perfectly equipped for their next journey.
Pros
- Unrivaled buttery-soft comfort, a signature feel of Free Fly’s bamboo blends.
- Superior UV protection with UPF ratings spanning from 20 to an impressive 50+, safeguarding skin from harmful sun rays.
- Rapid quick-drying capabilities, ensuring you stay dry and comfortable even after strenuous activity or unexpected splashes.
- Exceptional breathability, facilitating optimal air circulation to regulate body temperature and prevent overheating.
- Natural odor-resistance, maintaining freshness throughout extended wear thanks to bamboo’s inherent properties.
- Robust durability, with garments meticulously crafted to withstand the test of time and countless adventures.
- A vast and appealing selection of colors and innovative materials, catering to diverse tastes and functional needs.
- Remarkable versatility, seamlessly transitioning from intense outdoor pursuits on the boat to casual social gatherings at the bar.
Cons
- Requires air drying; machine dryers are not recommended as they can potentially shorten the lifespan of the garments.
- Currently, a slightly more limited range of styles is available within the women’s clothing offerings compared to men’s.
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Why I Love It
Without exaggeration, Free Fly truly produces the most comfortable outdoor clothing I have ever had the pleasure of wearing. The unique bamboo blend is the cornerstone of its design, creating a fabric that is not merely soft but luxuriously buttery to the touch. Every bamboo-infused garment offers reliable UV protection, with ratings ranging from a solid UPF 20 to an exceptional UPF 50+. Furthermore, these clothes are built to last; their durability is remarkable, a testament to the quality of their construction. I still regularly wear pieces I purchased six years ago, which speaks volumes about their longevity! This unwavering quality and comfort have made me a dedicated evangelist for the brand. I’ve successfully introduced every male in my life – from my dad and brothers to my closest friends – to the wonders of Free Fly. It has become my absolute go-to gift for any man, for every conceivable occasion.
When temperatures inevitably soar, Free Fly Apparel truly shines. Its quick-dry fabric technology is designed to perform, keeping me feeling wonderfully cool and comfortably dry, making it an intelligent choice for transitional weather and intense activities alike. For those who haven’t yet experienced it, wearing bamboo fabric is akin to wearing nothing at all – it’s that incredibly lightweight and unrestrictive. It stands out as arguably the most breathable material available, not just for clothing but even for bed sheets. It significantly surpasses traditional fabrics like cotton, hemp, wool, and synthetic blends in its ability to regulate temperature and provide ultimate comfort.
Free Fly Apparel is meticulously crafted for all-day wear, a crucial factor for active individuals. Its natural bamboo composition provides inherent odor resistance, meaning you can move from one activity to the next without concerns about odor retention. Each piece of clothing is ingeniously designed for strategic versatility, seamlessly transitioning from the thrill of the first catch to the relaxed atmosphere of happy hour. Every item is engineered with a specific activity in mind, ensuring optimal performance and comfort. This commitment to practical design is validated through extensive field testing: real fishing guides and seasoned outdoorsmen and women rigorously evaluate Free Fly gear in authentic, demanding outdoor environments, guaranteeing its readiness for your adventures.
Beyond its exceptional products, Free Fly is deeply committed to giving back, embodying a corporate responsibility that extends far beyond profit. The company focuses its philanthropic efforts on three crucial initiatives: conservation, humanitarian aid, and next-generation empowerment. They proudly partner with vital organizations such as Charleston Waterkeeper, dedicated to protecting local waterways; Windwood Farm, which provides support and care for children; and OneWorld Health, focused on improving global healthcare access. This dedication to sustainability and community is also reflected in their sourcing practices. The bamboo used in Free Fly products is renewably sourced from China’s northern forests, cultivated on Forest Stewardship Council (FSC)-certified regenerative farmland. This ensures that no pesticides or irrigation are involved in its growth, minimizing environmental impact. During harvesting, only the top part of the bamboo plant is taken, a sustainable practice that significantly reduces the need for replanting and helps prevent soil erosion, further solidifying Free Fly’s commitment to ecological stewardship.
But Don’t Take My Word for It!
What truly distinguishes Free Fly’s exceptional gear, particularly its specialization in bamboo fabrics, is consistently echoed by glowing reviews from its diverse customer base. The consensus among users strongly affirms the brand’s unique value proposition.
Andrew K., a delighted five-star reviewer, enthusiastically declares, “Bamboo believer. I have become a huge bamboo convert, difficult to go back to wearing anything else in fact.” This sentiment highlights the transformative comfort and quality that often makes Free Fly a staple in users’ wardrobes.
Regarding the highly praised men’s bamboo lightweight hoodie, Jason C. shares a similarly enthusiastic endorsement: “I’m going to spend the rest of my life in these shirts, so incredibly comfortable.” Such testimonials underscore the unparalleled comfort and long-lasting appeal of the brand’s signature bamboo material.
Richard M. confidently states that it’s the best hoodie he owns, adding, “I tried several ‘fishing’ shirts, but none were comfortable. I bought two of these Free Fly on a whim. I couldn’t be happier. It’s been upwards of 90 degrees Fahrenheit while fishing in the open sun with no shade and I am still comfortable.” This review powerfully illustrates the effective performance of Free Fly’s UPF and breathable fabrics even in extreme heat.
From the sunny expanses of Arizona, Connie T. remarks on the superior protection and versatility: “Great coverage in any weather, but I especially love for sunny day protection, hood up hat on. I’m a 70-year-old Arizona woman and my skin has had enough sun…I own five of this style now for year-round wear. My oldest ones are still in great shape.” Her experience further validates the garments’ durability and their crucial role in providing essential sun protection for all ages and skin types.
Where to Buy Free Fly Apparel
Acquiring your own piece of this exceptional outdoor gear is straightforward. Free Fly Apparel can be conveniently purchased directly from the brand’s official website, which offers a comprehensive selection and detailed product information. Alternatively, for those who prefer to experience the unparalleled comfort and quality firsthand, you can find Free Fly products in person at an authorized Free Fly dealer. Most individual pieces from their collection typically range from $75 to $100, representing a worthwhile investment in durable, comfortable, and protective outdoor wear. If you have yet to own a piece of Free Fly Apparel, the question remains: what are you waiting for? Embrace the comfort and adventure today.
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Best Free Fly Apparel Products
Bamboo Lightweight Hoodie
This hoodie is a true staple for any outdoor enthusiast. Whether I’m spending a day on the water, navigating a boat, or leisurely exploring in my inflatable kayak, the bamboo hoodie paired with breeze shorts constitutes my everyday uniform – a testament to its indispensable comfort and utility. I own a remarkable six of these hoodies, a clear indication of my enduring devotion. It serves as an incredibly buttery-soft, lightweight layer, designed with thoughtful features such as a practical crossover hood for added sun protection and convenient thumb holes to keep sleeves in place. The bamboo fabric is inherently breathable and odor-resistant, boasting a UPF 20+ rating to shield you from the sun’s rays. Its airy, relaxed fit allows for unrestricted movement, making it perfect for any activity. It’s no wonder this hoodie has garnered hundreds of five-star ratings, solidifying its status as a beloved favorite among users.
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Breeze Shorts
Designed with both performance and comfort in mind, the Breeze Shorts are engineered for optimal outdoor enjoyment. Crafted with an impressive UPF 50+ rating, they provide exceptional sun protection, guarding your skin against harmful UV rays during extended periods outdoors. The fabric features a dynamic four-way stretch, offering complete freedom of movement and ensuring maximum comfort for all activities. These shorts are notably lightweight and airy, contributing to a feeling of effortless wear. They are thoughtfully equipped with an interior drawstring, allowing for a personalized and secure custom fit, complemented by a wide elastic waistband that sits comfortably without digging in. Specifically, the Women’s Breeze Shorts offer a flattering mid-rise fit and feature a practical 3.5-inch inseam, making them an ideal choice for a variety of pursuits, from casual strolls to more active adventures.
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Latitude Shorts
The Latitude Short is a testament to sophisticated engineering, meticulously constructed from a high-performance, quick-dry fabric. This advanced material is further enhanced with a durable water-repellent (DWR) finish, ensuring that moisture beads up and rolls off, keeping you dry in various conditions. With an impressive UPF 50+ rating, these shorts offer superior sun protection, making them an excellent choice for prolonged exposure to the sun. They are designed to provide all-day, moisture-wicking comfort, pulling sweat away from your skin to keep you feeling fresh. The Men’s Latitude Shorts boast a classic fixed waist, complete with belt loops for a secure fit and traditional button closure. Their tailored design features a subtly tapered leg, offering a modern aesthetic, and a practical 7.5-inch inseam, striking the perfect balance between style and functionality for active lifestyles.
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Elevate Hoodie
The innovative Elevate fabric was specifically developed with lightning-fast drying times as a primary objective, without compromising on crucial protection and enduring durability. This makes the Elevate Hoodie an outstanding choice for water-based activities and high-exertion adventures. Designed to deliver extended performance, it features a reliable UPF 30+ rating, ensuring hours of comfortable sun protection, especially vital during long days on the water. The hoodie incorporates several smart design elements, including an innovative sun cuff for added hand protection, a protective crossover hood, and strategically placed raglan sleeves that facilitate an exceptional range of motion. For comprehensive all-day sun protection, it pairs perfectly with your favorite polarized sunglasses, creating an ultimate shield against the elements.
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Bamboo Fleece Jogger
These Bamboo Fleece Joggers are genuinely the coziest sweatpants I have ever owned, setting a new benchmark for comfort. Crafted from sumptuously soft bamboo fleece, the bamboo jogger combines luxurious feel with practical design. It features a comfortable elastic waistband, complemented by an adjustable drawstring to ensure a perfect, custom fit. Convenient side pockets provide ample space for essentials, while its tailored, slim fit is specifically designed to flatter and provide a refined silhouette for her. Perfect for lounging at home or enjoying a relaxed outdoor evening, these joggers offer unmatched comfort and style.
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Cloudshield Rain Jacket
The Cloudshield Rain Jacket stands as a formidable barrier against the elements, boasting 100% waterproof protection that keeps you completely dry even in heavy downpours. Beyond its impressive water resistance, it is remarkably whisper-quiet, ensuring your movements remain discreet in nature. Constructed with a two-way stretch fabric, it offers excellent flexibility and comfort, adapting effortlessly to your movements. Every single seam on its advanced three-layer waterproof shell is fully taped, further reinforcing its impermeability with a breathable waterproof membrane that allows moisture vapor to escape while blocking rain. This jacket is intelligently designed to be worn comfortably over light layers, making it an ideal choice for travel due to its versatility and packability. Both the men’s and women’s styles feature a thoughtfully tapered arm and sleeve design, providing a streamlined fit that enhances both aesthetics and functionality.
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Breeze Jacket
For those residing along the coast, a fundamental truth quickly becomes apparent: the air near the water or shoreline is invariably at least 10 degrees cooler than inland. This consistent temperature difference is precisely when I reach for my indispensable Breeze Jacket – an absolute essential for boating excursions and even routine daily wear. As someone who sunburns with considerable ease, this jacket is a constant companion, either on my person or conveniently stowed in my car throughout the summer months, offering critical protection.
The Breeze Jacket is meticulously engineered to be lightweight and highly breathable, ensuring comfort without bulk. It boasts an impressive UPF 50+ rating, providing superior defense against the sun’s harmful ultraviolet rays, and is finished with a durable water-repellent (DWR) coating to shed light rain and splashes. Practical features include a protective hood, secure zippered hand pockets, and two chest pockets thoughtfully designed with concealed zippers for a sleek look and safe storage. While I typically opt for a small in most Free Fly Apparel, I intentionally choose a medium for their jackets. This allows for a roomier fit, perfect for layering over other garments and ensuring maximum comfort and freedom of movement during any activity.
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FAQ
What is UPF clothing and how does it work?
UPF, or Ultraviolet Protection Factor, is a standardized rating system used for apparel and fabrics to indicate how effectively they block ultraviolet (UV) radiation from the sun. The higher a garment’s UPF number, the greater its protective capabilities. For instance, if a shirt is rated UPF 50, it means that only 1/50th (or 2%) of the sun’s UV rays can penetrate the fabric. This translates to an impressive 98% efficiency in blocking both UVA and UVB rays, offering significant protection to your skin. While sunscreen remains a vital component of sun safety, UPF clothing provides a durable and consistent physical barrier against solar radiation, reducing the need for constant reapplication on covered areas. By wearing UPF apparel, you can confidently extend your time outdoors, knowing your skin is safeguarded. Imagine longer, worry-free days by the lake or on the trail!
How do you wash Free Fly Apparel?
To ensure the longevity and preserve the exceptional quality of your Free Fly Apparel, I highly recommend a specific washing regimen. Always wash your garments with cold water using a mild, light detergent, and select the gentle cycle on your washing machine. Most importantly, and I cannot stress this enough: do not, under any circumstances, place Free Fly Apparel in a machine dryer. While a single accidental tumble dry might not immediately ruin your clothing, consistent exposure to high heat from a dryer will undoubtedly shorten the lifespan of the garments by degrading the fabric’s performance properties and softness over time. Air drying is the key to maintaining their integrity and comfort for years to come.
Where is Free Fly Apparel made?
Free Fly is proudly a family-owned and operated business, with its roots firmly planted in Charleston, South Carolina, where the brand’s creative vision and operational heart reside. While the design and philosophy originate here, the products themselves are manufactured with care in a select few sustainable factories located in China and Vietnam. These facilities are meticulously chosen for their adherence to high ethical and environmental standards, being Worldwide Responsible Accredited Production (WRAP)-certified. This certification ensures safe, lawful, humane, and ethical manufacturing practices.
Furthermore, the premium bamboo used in Free Fly products is sustainably sourced from the pristine northern forests of China. This bamboo is cultivated on Forest Stewardship Council (FSC)-certified regenerative farmland, a commitment that guarantees environmentally responsible forest management. A crucial aspect of their sustainability pledge is that no pesticides or chemical fertilizers are utilized in the growth of this bamboo, protecting both the environment and the integrity of the material. When it comes to harvesting, only the top part of the bamboo plant is carefully taken. This intelligent practice not only minimizes the need for replanting but also significantly helps in preventing soil erosion, showcasing Free Fly’s deep commitment to ecological balance and sustainable resource management.